It's hard to understand what's going on in your accounts if you don't know how the platform works.  I'm here to not only run your ads, but explain what's going on and why.

Google Ads runs on an algorithm that needs to be trained, this can't be done overnight.  We slowly scale and dial your campaigns in, this is essential for proper growth.  

The platform is always changing and we should too.  We will never run the same strategy forever, Google is all about testing and experimenting to fine tune campaigns.

Over-optimization is a real thing and can create poor performance.  Seasoned Google Ads Specialists know when to make changes and how long they should take.